Hello, world — and why I'm writing here
A short note on what to expect from this blog: AI-native products, engineering leadership, travel tech, and the craft of building things that scale.
- Meta
- Writing
I've spent the last two decades shipping software — most of it invisible to the people using it. When you book a flight, browse hotels, or discover an experience on a phone, you don't see the platform behind it. You shouldn't have to. The best technology is invisible.
That phrase has guided most of what I've built, and it's also the thing that's hardest to write about. The work that makes a product feel "good" rarely makes for a tidy blog post.
What I'm going to write here
Three categories, mostly:
- AI-native products — what changes when AI is the substrate, not the feature. Agents, multi-modal interfaces, the new shape of the marketplace.
- Engineering leadership — building teams that ship, the difference between Engineering / Product / UX, and the underrated skill of saying no.
- Travel tech — the messy, beautiful industry I've spent years inside. GDS, NDC, payments, the long tail of supply, and where AI actually moves the needle (versus where it's marketing fluff).
I'll keep posts short when I can and long when the topic earns it.
Why a blog and not just LinkedIn?
LinkedIn is great for short-form thinking and reach. But the algorithm rewards a particular shape of post — punchy, list-driven, optimized for the scroll. Some ideas need more room.
This blog is the long-form home. LinkedIn is the teaser; the blog is the canonical version.
What's coming
A few drafts I'm sitting on:
- The invisible layers of a travel platform — what 50M searches/day actually looks like under the hood
- Agentic AI in a marketplace — when an agent is the customer, what does the product become?
- Product Experience as a discipline — beyond Product + Engineering + Design
If any of those grab you, follow along on LinkedIn — that's still the fastest way to see new posts.
—Bhuvan